My Work | Khaled Hashem

The best drink after water: Dissecting the Zoi Ice Tea Campaign

Brand Analyzed: Zoi Ice Tea

Campaign Analysis Positioning Puffery Beverage Industry

The best drink after water: Dissecting the Zoi Ice Tea Campaign

Assess whether Zoi Ice Tea's positioning holds three months after launch, following the entry of...

Bayt Al Shawarma: When Growth Swallows the Name Built Upon It

Brand Analyzed: Bayt Al Shawarma

Brand Positioning Restaurant Industry Brand Strategy F&B

Bayt Al Shawarma: When Growth Swallows the Name Built Upon It

Understand the gap between the brand promise grounded in absolute specialization and the actual product...

Restructuring and repositioning of a handmade accessories store - Rawnak

Client: Rawnak Accessories

Positioning Strategy Consumer Behavior Content Creation

Restructuring and repositioning of a handmade accessories store - Rawnak

A comprehensive brand audit, visual identity overhaul, and market repositioning strategy for a bespoke handmade...