Go-to-Market (GTM) Strategy & Integrated Marketing Communications Campaign for 'Shanta' Platform
Go-To-Market strategy and Integrated Marketing Communications campaign for launching the Shanta platform based on field...
Turning data into results-driven marketing strategies. Believing that every smarter act begins with deeper thinking. Focused on strategic planning and brand building.
Go-To-Market strategy and Integrated Marketing Communications campaign for launching the Shanta platform based on field...
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My career is built on bridging strategic analysis and creative execution, with a constant commitment to continuous development and innovating impactful marketing solutions.
My role is to plan student initiatives and training workshops, and distribute tasks to execute activities in accordance with the set goals.
Led organizational analysis (SWOT), developed operational plans, and monitored initiative performance to ensure alignment with the club’s vision and goals.
Supervising the analysis team and preparing performance measurement reports for media campaigns to support and develop upcoming activities.
Led a rapid operational turnaround and developed comprehensive onboarding systems, while overseeing creative campaign strategies to optimize team performance and achieve marketing objectives.
I represent the club on the university's unified digital platform, managing student engagement and promoting events to boost brand awareness and recruitment.
Supported strategic planning, managed team operations and task distribution, and ensured quality control and cross-departmental alignment.
Developed integrated marketing strategies, coordinated digital content across departments, and analyzed campaign performance to enhance the club’s digital impact.
Developed visual identity using AI & Photoshop, designed interactive content templates, and assisted in the technical organization of major events.
Currently studying Marketing Communications, and I have acquired strong skills in Consumer Behavior Analysis, Advertising Campaigns, Public Relations and Content Creation.
Issued by "IBM" & "Neon", 2026
Issued by "IBM", 2025
Issued by "Harvard University", 2023
Issued by "Monsha'at", 2025
Issued by "Edraak", 2025
I am always open to discussing new projects, creative ideas or opportunities to make a difference together.
Or reach me directly
Marketing Communication Specialist
Imam Mohammad Ibn Saud Islamic University